Blogs

Have you been thinking about your service apartment marketing strategy for the next year? Do you also want to know some techniques which will boost your bookings? Well, we have got some answers for you then.

Here, we will share the nine best service marketing strategies to practise next year. These will increase your revenue and take your business to the next level. Practising these techniques will be enough to keep you booked. 

When you’ve gone through this read, you will know the best marketing strategies to promote our service apartment business. Carefully read, understand and then apply them. Successfully practising these can change your fortune. Let’s start with the details of the first one without any further wait.

Target Your Guests

The first marketing strategy we will share is understanding and targeting the right audience. You can do so by using data analytics to identify the demographics, preferences, and booking behaviours of your potential guests. Run your marketing campaigns to the right audience because marketing to the wrong audience will get you nowhere.

Potential audience for serviced apartments could include;

• People going on family trips
• A family moving to a new city
• International visitors
• Corporate employees on business trips

Social Media Representations

Social media is the most significant marketing space in the world. Make an excellent social media strategy and produce engaging content, visually appealing posts, and regular updates. You can use platforms like Instagram, Facebook, and Twitter to promote yourself and run promotions.

Build a community and engage with them through comments, direct messages, and polls. Social media representations not only help in finding clients but also increase brand awareness.

Highlighting Nearby Facilities

Another essential marketing strategy is highlighting good nearby facilities. Focusing on the surrounding facilities and attractions can help you with more bookings. These may include shopping centres, public transportation, parks, and entertainment venues. It is essential because users take into account these factors while booking an apartment,

Brand Website

Building a brand website can also be beautiful for customers. Your website is the digital address of your serviced apartment business. Share detailed information about your apartment on your website. Here are some qualities for building a good brand website.

• User-friendly
• Visually appealing
• Booking facility
• Detailed discussion of services
• Live chat option

Practise Seo

SEO is an essential marketing strategy to use in 2024. It will boost your rankings, and you will receive more audience on your website and social media platforms, eventually increasing your bookings. Run ad campaigns as well if you have a large enough budget.

Enlist On Booking Platforms

Enlisting your service apartment on booking platforms can also increase your bookings. People usually use reputable booking sources, and you will have more chances of booking due to a larger audience. Here are some renowned platforms on which you must be listed to promote your serviced apartment.

• TripAdvisor
• Rent a villa
• Blueground
• Couchsurfing
• Agoda homes
• OneFineStay
• Quest apartments

High-Quality Images

The following effective serviced apartment marketing strategy you should apply is using quality images. It is because you are what you represent yourself. If you are not using quality pictures, your actual condition will not be considered, no matter how good it is.

Quality images will attract more guests. Appealing photos can make a lasting impression. Use images to show different aspects of your apartments, including bedrooms, living spaces, kitchens, and amenities. Use these quality images on your website and social media platforms.

Collab With Restaurants

Collaborating with local restaurants and eateries can also be a good marketing strategy. You may present food from these restaurants to apartment guests. In collaboration, those hotels can also add flyers or banners of your service apartment. It can prove to be beneficial for both parties. It will help you get more bookings and help the hotel sell more food.

Collab With Corporate Organisations

The last service apartment marketing strategy we mention is collaborating with a corporate organisation. People from different corporate organisations constantly travel and need places to live during their visits. You may collaborate with different corporate organisations pro, give them discounts, and partner with them to use your service apartment.

You can also add special facilities to cater for the needs of these people. It will help you build a repetitive customer. It will also improve your positive image in other corporate organisations and businesses.

Final Words

These were the nine best marketing strategies to implement in 2024. Providing home-like facilities is not enough nowadays; you need to promote yourself as well. It is a competitive market, and you must stay updated with the latest working techniques.

Remember that satisfying your guests is also very important alongside effective marketing techniques. Otherwise, you might pull the customer the first time, but if he is not satisfied with your services, he will never come again. It will harm you in the long run. So ensure you are not just focusing on the marketing strategies; focus on your facilities as well.